Vitamin C

Vitamin C is one of the most popular vitamin products sold today, 3rd in popularity after multivitamins and vitamin D. Sales have increased dramatically in the last couple of years worldwide and that is expected to continue.

 

Vitamin C is involved in many biological processes in our body. Amongst other benefits, its antioxidant function is important for maintaining healthy cells and tissues and contributing to the normal functioning of the immune system and nervous system.

 

Vitamin C contributes to the normal collagen formation. Our skin, bones, cartilage, blood vessels, gums and teeth are all maintained and repaired using collagen. However, when we don’t get enough vitamin C, our bodies aren’t able to produce enough collagen. This can lead to vitamin C deficiency and a condition called scurvy.

 

Permitted health claims in the UK:

 

Vitamin C

• Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.
• Vitamin C contributes to normal collagen formation for the normal function of blood vessels.
• Vitamin C contributes to normal collagen formation for the normal function of bones.
• Vitamin C contributes to normal collagen formation for the normal function of cartilage.
• Vitamin C contributes to normal collagen formation for the normal function of gums.
• Vitamin C contributes to normal collagen formation for the normal function of skin.
• Vitamin C contributes to normal collagen formation for the normal function of teeth.
• Vitamin C contributes to normal energyyielding metabolism.
• Vitamin C contributes to normal functioning of the nervous system.
• Vitamin C contributes to normal psychological function.
• Vitamin C contributes to the normal function of the immune system.
• Vitamin C contributes to the protection of cells from oxidative stress.
• Vitamin C contributes to the reduction of tiredness and fatigue.
• Vitamin C contributes to the regeneration of the reduced form of vitamin E.
• Vitamin C increases iron absorption.